More designer accessory partnerships have been lined up lead by Hermès, including a Double Buckle Cuff in Swift and Epsom calfskin leathers and an exclusive Hermès Sport Band in orange. Hopefully we'll see more tie-ups like the Coach Watch one in the not too distant future. Apple is also offering a new white, ceramic model that it claims is four times harder than stainless steel and should be better at fending off scratches.
It's also teaming up with Nike for a special Apple Watch Nike+ edition that comes in four colours and includes a custom watch faces and a perforated strap that's reminiscent of the one Nike used on its Nike+ SportWatch made with TomTom many moons ago.