It's not just about price, it's about what you get for what you're paying for. Millennials have to prioritize purchases with a desire to buy more, but have to be careful with what their spending," Olivia Tong, research analyst and director of U.S. cosmetics, household and personal care at Bank of America Merrill Lynch, told TODAY.
When it comes to what brand these women like to buy, CoverGirl is ranked first with Maybeline coming in second followed by Neutrogena, Clinique and MAC, respectively. Pricier and less accessible cosmetic brands, like Chanel and NARS, did not rank as high.
It's not just about price, it's about what you get for what you're paying for. Millennials have to prioritize purchases with a desire to buy more, but have to be careful with what their spending," Olivia Tong, research analyst and director of U.S. cosmetics, household and personal care at Bank of America Merrill Lynch, told TODAY.When it comes to what brand these women like to buy, CoverGirl is ranked first with Maybeline coming in second followed by Neutrogena, Clinique and MAC, respectively. Pricier and less accessible cosmetic brands, like Chanel and NARS, did not rank as high.
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