than text, moreover, digital natives often ignore content, unless colours catch their attention. Advertisers are working out a way to use the Internet with teens: they want to use internet marketing to meet the needs of young consumers. Digital teens: o need speed in information flow; o look at images and information at the same time; hyper-linking; enjoy get bored following step-by-step processes; network simultaneously with many people; don't want loads of information; prefer instant pleasure and instant reward: o filter out any information that is not necessary or fun. But digital technology has other advantages: here is what an American teen with special needs, Martha, says: I have problems with physical movement- but with digital devices I've got everything I need at my fingertips. They've given me independence. I've had an iPad for 3 years and now I more can't do without it. Right now, I'm writing this message on it and I'm also learning to keep a blog