A dissatisfied non-Internet
customer tells on average 9
people of their bad experience. A
dissatisfied Internet customer can
tell the world.
• Selling to an existing customer is
500% cheaper than selling to a
new customer
• A 5% customer retention
improvement can increase
profitability by 85%
• Good customer care will ensure
that 70% of complaining
customers trade again
Existing customers are successfully sold
new products in 50% of cases. For new
customers the figure is 15%.