government officials, farmers, consumers — are wary of these foods, and want to keep them out of the EU entirely (no production, no importation). By contrast, most people in the U.S. are less concerned, and the products are widely produced and sold here. For those Americans who try to avoid these foods, Whole Foods and similar stores are good market-based options. As my colleague Bill Watson points out, consumer demand for non-genetically modified foods results in “a market response that provides convenient access for GM-wary eaters while (most importantly) preserving choice for less-cautious consumers.”