Corporate Culture IKEA values antibureaucracy in its operations, and strongly fol- lows worker and environmental protection rules. These tenets are codified in the company’s code of conduct know as “The IKEA Way.” The company’s culture is based on the core values of togetherness, cost consciousness, respect, and simplicity. Kamprad once said, “Work should always be fun for all colleagues. We all only have one life; a third of life is work. Without desire and fun, work becomes hell.” To ensure the company culture is upheld, the company looks for very specific traits in potential employees. IKEA’s managers look for people who “display a desire to learn, motivation to do things better, common sense, and the ability to lead by example.” The company believes in keeping employees happy by engaging in activities throughout the year that promote well being and job satisfaction. These are all reasons that IKEA has been ranked in For- tune magazine’s annual list of “100 Best Companies to Work For” on many occasions.