Summary!of!Findings!!
Since!2006,!blogging!has!dropped!among!teens!and!young!adults!while!simultaneously!rising!among!
older!adults.!As!the!tools!and!technology!embedded!in!social!networking!sites!change,!and!use!of!the!
sites!continues!to!grow,!youth!may!be!exchanging!‘macro"blogging’!for!microblogging!with!status!
updates.!
Blogging!has!declined!in!popularity!among!both!teens!and!young!adults!since!2006.!Blog!commenting!
has!also!dropped!among!teens.!!
! 14%!of!online!teens!now!say!they!blog,!down!from!28%!of!teen!internet!users!in!2006.!!
! This!decline!is!also!reflected!in!the!lower!incidence!of!teen!commenting!on!blogs!within!social!
networking!websites;!52%!of!teen!social!network!users!report!commenting!on!friends’!blogs,!
down!from!the!76%!who!did!so!in!2006.!
! By!comparison,!the!prevalence!of!blogging!within!the!overall!adult!internet!population!has!
remained!steady!in!recent!years.!Pew!Internet!surveys!since!2005!have!consistently!found!that!
roughly!one!in!ten!online!adults!maintain!a!personal!online!journal!or!blog.!
While!blogging!among!adults!as!a!whole!has!remained!steady,!the!prevalence!of!blogging!within!specific!
age!groups!has!changed!dramatically!in!recent!years.!Specifically,!a!sharp!decline!in!blogging!by!young!
adults!has!been!tempered!by!a!corresponding!increase!in!blogging!among!older!adults.!!
! In!December!2007,!24%!of!online!18"29!year!olds!reported!blogging,!compared!with!7%!of!those!
thirty!and!older.!!
! By!2009,!just!15%!of!internet!users!ages!18"29!maintain!a!blog—a!nine!percentage!point!drop!in!
two!years.!However,!11%!of!internet!users!ages!thirty!and!older!now!maintain!a!personal!blog.!
Both!teen!and!adult!use!of!social!networking!sites!has!risen!significantly,!yet!there!are!shifts!and!some!
drops!in!the!proportion!of!teens!using!several!social!networking!site!features.!!
! 73%!of!wired!American!teens!now!use!social!networking!websites,!a!significant!increase!from!
previous!surveys.!Just!over!half!of!online!teens!(55%)!used!social!networking!sites!in!November!
2006!and!65%!did!so!in!February!2008.!
! As!the!teen!social!networking!population!has!increased,!the!popularity!of!some!sites’!features!
has!shifted.!Compared!with!SNS!activity!in!February!2008,!a!smaller!proportion!of!teens!in!mid"
2009!were!sending!daily!messages!to!friends!via!SNS,!or!sending!bulletins,!group!messages!or!
private!messages!on!the!sites.!!!!
! 47%!of!online!adults!use!social!networking!sites,!up!from!37%!in!November!2008.!
Summary!of!Findings!!Since!2006,!blogging!has!dropped!among!teens!and!young!adults!while!simultaneously!rising!among!older!adults.!As!the!tools!and!technology!embedded!in!social!networking!sites!change,!and!use!of!the!sites!continues!to!grow,!youth!may!be!exchanging!‘macro"blogging’!for!microblogging!with!status!updates.!Blogging!has!declined!in!popularity!among!both!teens!and!young!adults!since!2006.!Blog!commenting!has!also!dropped!among!teens.!!! 14%!of!online!teens!now!say!they!blog,!down!from!28%!of!teen!internet!users!in!2006.!!! This!decline!is!also!reflected!in!the!lower!incidence!of!teen!commenting!on!blogs!within!social!networking!websites;!52%!of!teen!social!network!users!report!commenting!on!friends’!blogs,!down!from!the!76%!who!did!so!in!2006.!! By!comparison,!the!prevalence!of!blogging!within!the!overall!adult!internet!population!has!remained!steady!in!recent!years.!Pew!Internet!surveys!since!2005!have!consistently!found!that!roughly!one!in!ten!online!adults!maintain!a!personal!online!journal!or!blog.!While!blogging!among!adults!as!a!whole!has!remained!steady,!the!prevalence!of!blogging!within!specific!age!groups!has!changed!dramatically!in!recent!years.!Specifically,!a!sharp!decline!in!blogging!by!young!adults!has!been!tempered!by!a!corresponding!increase!in!blogging!among!older!adults.!!! In!December!2007,!24%!of!online!18"29!year!olds!reported!blogging,!compared!with!7%!of!those!thirty!and!older.!!
! By!2009,!just!15%!of!internet!users!ages!18"29!maintain!a!blog—a!nine!percentage!point!drop!in!
two!years.!However,!11%!of!internet!users!ages!thirty!and!older!now!maintain!a!personal!blog.!
Both!teen!and!adult!use!of!social!networking!sites!has!risen!significantly,!yet!there!are!shifts!and!some!
drops!in!the!proportion!of!teens!using!several!social!networking!site!features.!!
! 73%!of!wired!American!teens!now!use!social!networking!websites,!a!significant!increase!from!
previous!surveys.!Just!over!half!of!online!teens!(55%)!used!social!networking!sites!in!November!
2006!and!65%!did!so!in!February!2008.!
! As!the!teen!social!networking!population!has!increased,!the!popularity!of!some!sites’!features!
has!shifted.!Compared!with!SNS!activity!in!February!2008,!a!smaller!proportion!of!teens!in!mid"
2009!were!sending!daily!messages!to!friends!via!SNS,!or!sending!bulletins,!group!messages!or!
private!messages!on!the!sites.!!!!
! 47%!of!online!adults!use!social!networking!sites,!up!from!37%!in!November!2008.!
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