The paper aims at exploring how the university understands, manages and improves the quality culture related to
the national and European/international principles of quality assurance,
based on interviews having as subject academic staff, students and partners/employers.
After a brief introduction and the presentation of the scope and methodology of the research the paper relates some issues of quality culture in the higher education to the literature,
followed by a briefing presentation of the results.
The main findings are discussed in correlation with the questions used with the interviews:
the presence of the university in the social-economical life,
the continuing improvement of the quality of teaching-learning process,
the satisfaction of participation/collaboration on research projects,
the students' involvement in the university governance and life and the role of quality culture system in assuring the university beneficiaries expectations.
Finally, a quality culture system and some reflective views are proposed.