Business strategy is a wide and diverse field. The origins of the concept hearken back to Alfred Chandler’s seminal Strategy and Structure, where he presented the first systematic and comparative account of growth and change in the modern industrial corporation.1 He showed how the challenges of diversity implicit in a strategy of growth called for imaginative responses in administration of the enterprise. In his subsequent work, Chandler showed how scale and scope economies provided new growth opportunities for the corporation during the second industrial revolution.2