1. How did you derive your forecast? Why did you choose the base assumptions that you did?
2. Based on your pro forma projections, how much additional financing will The Body Shop need during this period?
3. what are the three or four most important assumptions or key drivers in this forecast? what is the effect on the financing need of varying each of these assumptions up or down from the base case? Intuitively, why are these assumptions so important?
4. Why are your findings relevant to a general manager like roddick? What are the implications of these findings for her? what are the implications of these finding for her? what action should she take based on your analysis?