A consignee benefits from the consignment method by gaining an opportunity to display its wares to the public and build demand. A retailer might be more amenable to showing new products from a consignee than from a conventional wholesaler because of the many benefits of consignment. Consignors might be more willing to temporarily stock seasonal or holiday items that it otherwise might not bother with because of limited demand. By explaining the benefits of consignment to a shop owner, a consignee might be able to compete with items sold through conventional means.