Thanks to its portfolio of more than a dozen brands and global chain of 600 stores, Swatch has become the world's leading watch marketer. Its annual sales have risen to 55 billion, despite mixed global economic conditions. In fact, luxury watches now account for more than half of swatch's profits, and the company is readying more fine-jewelry accessories under its status symbol brands. Still, competition from high-end brands such as Patek Philippe, Piaget, Cartier, and Bulgari has become more intense over the years. Will swatch continue to thrive in such a highly pressured enviroment? Only time will tell.