There is very little or no presence of intermediaries in product selling. Majority of the products are sold in their own or licensed stores only. As a new venture, the company has launched a new range of single-origin coffees which will be sold through some leading retailers in the U.S.; these are Guatemala Laguna de Ayarza, Rwanda Rift Valley and Timor Mount Ramelau.
Read more: Starbucks As An Example Of The Value Chain Model http://www.investopedia.com/articles/investing/103114/starbucks-example-value-chain-model.asp#ixzz3nojm3aEH
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