Organizational culture is a soul of the corporate that balances the corporate. The organizational culture change is necessary strategy in the corporate. It will bring more profit and market shares if the change of organizational culture is successful. Conversely, it also bring disadvantage, to shrink in market share even through enterprise bankruptcy.
Organizational culture change is necessary to support almost all organizational change includes strategy, process and structural. The organizational change would fail if the culture of organizational does not change. In the process of change, the culture crash will arise due to new culture will appear when the change occurs. It is necessary to handle the culture issue well in order to solve the problem in the process of corporate development. With the corporate growing or as the world around firm change, the company has to change its culture or inject the new culture. The organizational culture is most neglected after transformation or merge, and it is also most unmanageable for the culture is always under the surface. The effectiveness of organizational change is injected modern elements or improvement strategy in the corporate.