Referring to trust in the specific context of technology and e-commerce, a review of
the 65 articles and books on the subject from different fields concluded in defining trust
as one’s belief that the other party has one or more characteristics beneficial to oneself
(McKnight and Chervany, 2002; McKnight et al., 2002). Trusting beliefs are described
through four distinct dimensions: Competence, one’s belief that the other party has the
ability or power to do what one needs to be done; Benevolence, one’s belief that the
other party cares about and is motivated to act in one’s interest; Integrity, one’s belief
that the other party makes good-faith agreements, tells the truth, acts ethically and
fulfills promises; and Predictability, one’s belief that the other party’s actions are
consistent over time and can be forecast in a given