twenty six (32.50%) have a high school education, and just
only eleven (13.75%) have a postgraduate education. In
terms of the experience in franchise business, fifty six
(83.75%) franchisees have experience less than 5 years and
twenty four (16.25%) franchisees have experience more than
5 years. Fifty seven (71.25%) franchisees have employee less
than 5 people per outlet. Most of franchisees had the capital
invested less than 500,000 Baht. The location of the
franchisee shop/outlet will open in commercial districts
36.25% and shopping malls 36. 25%.