- Operational safety: Our safety mission is to continually maintain worldwide industry operational safety standards.
- Maximizing shareholders’ return on investment: Our profitability mission is to use our assets effectively in order to generate optimal and sustainable profits for all of our stakeholders.
- We continued success depends on our customers and we promise to give them the best possible products and services available in the industry.
- Our employees are our most important asset: we strive to have not only highly motivated staff but also the best and most productive employees in the industry.
- Corporate accountability: We will continually adopt systems and procedures in our airline that will enhance corporate accountability, transparency and control.
- We are proud to be a member of our community: We will increase responsibilities of good corporate citizens and continue to serve our community.