A research - Digital Marketing Compass-conducted in the beginning of 2009 focused on
substantial investments, budget plans for future,and attitudes concerning electronic marketing of the total 783 decision makers. In Digital Marketing Compass, unlike many studies on electronic marketing, it has been pointed out that not only “large scale” companies, but also SMEs increased their electronic marketing investments a significant amount. According to the research,various opportunities provided through electronic
marketing is generally known well by SMEs and used appropriately. In 2008 web based marketing utilization was 32%. The most striking outcome of this research is related to the orientation of SMEs towards international markets. Electronic based marketing activities of export-oriented SMEs were ahead of traditional marketing methods in
2008 Cost and suitability of Internet access / hosting services: Under the condition that Internet access costs are reasonable, enterprises will more extensively use electronic mail, which is faster and less expensive than communication by telephone and
fax. Besides, the costs of creating and supporting a website increase in line with the contents of site and the level of applied technology