the philippines copycat strategy has been
so successful that american customers are now far more likely to be talking to a filipino helpline adviser than an Indian.
with revenues of nearly 11 dollar billion, philippine outsourcing now employs 650000 people-almost twice as many as India.
what's more, operators believe their customers are likely to be more satisfied with the service they receive from well-educated young filipinos who grew up listening to American pop music and reading American comics.
A US colony until independence in 1946, the Philippines has maintained strong cultural links with its former masters: in a country where the national language,Tagalog, is not most people's mother tongue, English is a second, rather than a foreign language.