Companies are scrambling to refine their products and marketing to reach this fastest-growing
and most influential consumer group:29 Research by Hispanic media giant Univision suggests
70 percent of Spanish-language viewers are more likely to buy a product when it’s advertised in
Spanish. Fisher-Price, recognizing that many Hispanic mothers did not grow up with its brand,
shifted away from appeals to their heritage. Instead, its ads emphasize the joy of mother and child
playing together with Fisher-Price toys