Toyota is the world’s largest car manufacturer. Toyota can achieve economies of scale by having production facilities in more than 25 countries. Toyotais able to quickly respond to customer needs and reduce its operating cost and overhead by applying the “just in time” production, Toyota was one of the first automobile manufacturers to introduce this.
One of the most expansivebudgets for R&D in automobile industrywith various research centers around the world ensures innovation at Toyota such as of the world’s first mass produced hybrid cars Prius.
Reliability and quality standards are regarded as Toyota’s major strength in automobile industry. The Corolla the units of which have crossed 30 million mark back in 2007 since its production start in 1966. It also has many other strong brands in the industry such as Lexus.
Find out more from UK Essays here: http://www.ukessays.com/essays/marketing/the-targeted-toyota-prius-advertisement-plan-marketing-essay.php#ixzz3HFuRdfoy