I understand. As long as you use the same "media code", you will not be able to separate the revenue derived from the current ad or that from the past. Irrespective, when you advertise, we will see a 'spike' in revenue. We will then monitor this until it dwindles to a stagnant figure, as per how it was potentially BEFORE the ad appears.
I guess the revenue we derived between these two periods will be denoted as the revenue returned from that particular ad. Does this make sense?
Anyways, as long as you are maintaining the same media code for each media channel/magazine, then we can monitor the "spike" mentioned above to evaluate whether or not this media is still working/profitable.
Hope this clarifies.
Of course, you will also need to ensure that the revenue returned from the said ads, are indeed successfully charged transactions (with valid DNs received).
I understand. As long as you use the same "media code", you will not be able to separate the revenue derived from the current ad or that from the past. Irrespective, when you advertise, we will see a 'spike' in revenue. We will then monitor this until it dwindles to a stagnant figure, as per how it was potentially BEFORE the ad appears.
I guess the revenue we derived between these two periods will be denoted as the revenue returned from that particular ad. Does this make sense?
Anyways, as long as you are maintaining the same media code for each media channel/magazine, then we can monitor the "spike" mentioned above to evaluate whether or not this media is still working/profitable.
Hope this clarifies.
Of course, you will also need to ensure that the revenue returned from the said ads, are indeed successfully charged transactions (with valid DNs received).
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