m-commerce becomes the natural extension of the
classical e-commerce and the primary concern of
this paper is to uncover potential factors that will
encourage or prevent the adoption of m-commerce
in Lebanon.
Aldin et al. (2004) defined electronic commerce
as any type of business transaction through
which the parties interact electronically instead
of through physical exchanges or direct physical
contact. Lee and colleagues 2004 believe that internet
is the revolutionizing tool that has radically
altered the dynamics of commerce worldwide.
Lately, m-commerce is the hottest new trend in
business transactions which became possible
due to the emergence of wireless and mobile
technology