if this sounds like a demanding list of things to take into account when developing a logo,you're right. It is a sizable list but it's also a reasonable and manageable accounting of what it will take to initiate your next logo-building project and to improve your chances of coming up with a successful design this chapter is dedicated to information - gathering, idea expanding and design - developing logo designs consider melding the creative practices described here with you own best ways of coming up with ideas and converting them into real - world visuals