Like all animals, poultry will not eat normally when they do not feel well. People often confuse this behaviour with
feed refusal associated with a feed quality problem. To discern whether feed refusal is due to poor feed quality or
infectious disease, one must have a broad perspective of the situation. If the feed refusal problem is company-wide
then feed quality is usually the suspected cause. If the problem is only among a few farms, then disease management is
often the suspected cause. Do not be quick to judge until all the facts have been carefully studied.