Instead, 20% are influenced in a minor level by these comments, 17% are influenced largely, 16% only to a small extent. Only 3% said they were heavily influenced by the comments they read on Facebook. When it comes to the type of products they purchase online, the variation of responses is very high: 22% buy electronic products, 21% clothing, appliances 18%, 16% cosmetics and 13% shoes. They also buy from online shops books, from the online publishing, insurance, tickets to events, applications, accessories (below 1%). Women lead on the acquisition whatever product is. This is due to the disequilibrium among respondents, females are more numerous compared to the males.
Among the preferred payment methods, the most used is the online payment (56%), followed by cash on delivery (35%). Payment by bank transfer, PayPal or other payment method is preferred in the proportion of 3% each.