Vision
The vision statement is a written statement that presents the future image of the HO after the transformation process. The
content of the vision statement should reveal what the HO specifically aspires to be in the future. It should also serve as an
inspiration and pose an attractive and motivating challenge to be shared by the members of the HO. They should feel that this vision is achievable and that it is exciting to work with something that, currently just a vision, will be transformed into a reality. Like the mission statement, the vision statement should be as short and well defined as possible so that the members of the HO can clearly visualize what the organization aspires to be in the future. A well-formulated and widely shared vision statement exerts a powerful pull on all of the HO’s members, who will thus be able to clearly see where the projects are heading.