Ethnocentric
Per-unit price of an item is the same no matter where in the world the buyer is located
Importer must absorb freight and import duties
Fails to respond to each national market
"In the past, Mercedes vehicles would be priced for the European market, and that price was translated into U.S. dollars. Surprise, surprise: You're 20 percent more expensive than the Lexus LS 400, and you don't sell too many cars.“
-Joe Eberhardt, Chrysler Group Executive Vice President for Global Sales, Marketing, and Service