Erdem, the London-based ready-to-wear line, established in 2005 by Erdem Moralioglu has won applause for its now-signature modern and ultra feminine designs. The brand utilizes a blend of skilled craftsmanship with romanticism and bold custom-designed prints. Erdem’s designs are realized through clever use of bold colour, print, and a playful approach to embellishment; his handling of embroidery and lace oozes a youthful charm. Erdem has also reaped the benefits of working with the highest quality materials, using some of the finest fabric mills in Europe.