and through this, the (market-able) capacities of the animal itself. These market-based technologies, in contrast to those considered by other papers in this special issue, offer a more diverse take on the form of animaletechnology relations relevant for study; everything from technologies of farm certification procedures, product labelling and branding, biotechnologies for reproducing standardised animal bodies, through to dimmer light switches in animal housing. Crucially, we have shown how this varied sweep of technologies work with and modify the animal to foster, shape and pacify the market-able capacities of the animal in the higher wel- fare food product market. The assemblage of these diverse tech- nologies are impossible to ignore in any attempt to understand the innovation and maintenance of this market, because, as we dem- onstrate, the market is ultimately achieved through these multiple animal-technological fixes and ongoing adaptations, across many sites including the biotechnological reproduction of the animal, its life on a farm, how it is killed, turned into pieces of meat, packaged and marketed