1. Price is expensive for toothpaste. The package with respect to the price is also not fashionable. Is it possible to change the package as well as container? Also any possibility to lower the price?
2. Some users found it too sweet for toothpaste. (Sweetness remained long time in the mouth.)
3. Better to make is more minty (so it is recognizable as toothpaste)
4. Paste is too soft and easy to spill; more solidness of paste is needed.
5. Recommended to make the container size smaller (too big now, and does not look organic and expensive). Usually organic toothpastes are in fashionable and small containers
6. Not clear what is the product (make a design so it is clearly recognizable as a toothpaste)
7. Picture of face is not necessary. (not cool or fashionable)
8. Use targeted vocabulary such as “ORGANIC” toothpaste made from “Coconut”, rather than using photo of food, drink, or cigarette. Make the Organic logo bigger on the package
9. Make the print of ingredients in English bigger and more clearly.