Differentiation and growth. The power of a repeatable model's differentiation lies in its ability to foster sustained growth over time. Some companies, such as Vanguard or IKEA, have grown by offering new products, targeting more (and more precise) customer segments and adding services, all while maintaining their fundamental focus. Others, such as NIKE or the commodities trading company Olam International, grow by entering new markets with an adapted version of their core model. And some multicore businesses, such as United Technologies Corp. or Procter & Gamble, have developed a coherent management system that they apply to every business they are in