outcomes of QFD. There are several benefits of applying QED For one thing, everything-from product engineering to designing the production process-is driven by customer needs or more specifically, by the stated customer attributes). The likelihood that the product about to be developed is one of those better mousetraps that doesn't have a market is minimized Furthermore, to get the benefits out of QFD, the various functional areas really do have to work together This is especially an issue in the development of some industrial products While consumer good firms may routinely collect the market data used in the HoQ, industrial product developers often question why they needs to customer needs assessment(or even talk to the folks in marketing-after all, they say they know the market QFD has been useful in such firms in promoting dialogue between disparate groups and in encouraging product developers with technical backgrounds to see the advantages of assessing couraging product developers with technical of assessing customer needs. In sum, QFD encourages cross functional dialogue and interaction throughout the technical development process which is precisely the kind of agreement called for by the product protoco