This is a good place to briefly but effectively summarize your products or services. This will entice customers to look more closely at your event.
Mention features of your event that you want to highlight—a special guest, rare opportunity, exclusive offer, etc.
Indicate event location, dates, and registration deadlines to provide the customer with the most critical information about your event.
Provide a description of your company and the products or services that you provide. Reinforce why your special event is important, and why your company is an authority on the topic of the event.