Kathleen Bannan, senior management of corporate social responsibility, emphasized six general
areas in terms of corporate responsibility, namely; community, employment experience,
environmental responsibility, governance and ethics, nutrition and well-being, and sustainable
supply chain. Bannan implemented a strategy that allowed the company to consider more social
and environmental issues in the areas where they did business. As part of this strategy the
company identified a set of key performance indicators centered on sustainability concepts. For
example, in the supply-chain area, the company charted the worldwide percentage of firms that
affirm the Code of Conduct created for McDonald’s suppliers. They also set goals and standards
in the areas of animal welfare and packaging. In terms of employment, the firm charted
employee development, internal promotions, and advancement opportunities for women. In
addition, community philanthropic activities and in-restaurant nutritional information were
supported worldwide. The firm tracked improvement relative to the above stated goals areas on
an annual basis.