We designed the questionnaire around the constructs operationalized
and used a seven-point Likert scale, ranging from
strongly disagree (1) to strongly agree (7), to measure the items
contained in each scale. To obtain variation in the data,
respondents were asked to answer all questions with a specific
export product-market venture in mind that they named at the
beginning (e.g., Theodosiou & Katsikea, 2013). A set of questions
inserted at the end of the questionnaire assessed the degree of
respondent’ familiarity, knowledgeability, and confidence in
providing the information required (e.g., Obadia, 2013). The
questionnaire was initially developed in English and then
translated into Greek; a back-translation procedure revealed no
problems. Before commencement of the full-scale study, we
tested the questionnaire with four export managers to ascertain
its flow, duration, and ease of response; only a few minor
adjustments were required.