In this business model the carsharing car is used by
a subscriber for commuting, but during the rest of
the day as well as during weekends it is available
for regular carsharing customers. This way the
utilization of each carsharing car increases, which
is beneficial for all-electric compared to ICE.
Customers avoid the risk of ownership and the cost
of the all-electric car is distributed among several
users. The residual value problem is also addressed
by assuming that the all-electric car is retained
within the business until its residual value is zero.
With a carsharing offer that includes a suitable mix
of all-electric and ICE cars any travel distance
need can be met. The carsharing offer works as a
bundle of all-electric and ICE cars and hence can
replace 100% of ICE car ownership.
The subscription fee is based on the daily driving
distance of the subscriber. When the daily driving
distance is within the range of 0-50 km the allelectric
subscription fee can easily compete with
the costs of owning a corresponding ICE car. If the daily range exceeds 50 km the depreciation of the
all-electric will make the subscription fee too
high for the subscription to be able to compete
with ICE car ownership. If the distance limit in
the battery warranty is increased to 120 000 km
the subscription fee would be able to compete
with car ownership up to a daily driving distance
of 70 km