With product reaction cards, one of the 17 users had to be excluded from the analysis since the participant had selected more than 5 terms. In total 26/52 terms were selected at least once when describing the S3D user interface and 30/52 when assessing the 2D UI. Here, 18/30 of the terms of describing the S3D UI were positive, 10/30 negative, and 2/30 were neutral. For the 3D UI, 10/26 of the terms were positive, 10/26 negative, and 1/26 was neutral. 70 percent (11/16) of the participants had selected the term “novel” and half (8/16) “entertaining” when describing the S3D UI. Table 1 presents the most commonly selected terms in both S3D and 2D user interfaces.