constantly pointing to particular designers or specific project as sources of inspiration or comparison; and, second, as a challenge to create a book that serves as an authoritative reference of both textual and visual information, documenting and chronicling the scope of contemporary graphic design. Perhaps a better way to explain the book is with our elevator pitch: If you find yourself in the sole company of graphic designers, this book will likely address every professional subject that might arise, giving you enough information to laugh at an inside joke or nod in knowing agreement at a thoughtful reference.