It is logical that the more customers feel safe and confident in using service transactions based upon high quality service experiences, the greater will be their satisfaction.
Kim et al. (2009) illustrate the model of e-loyalty development process which is began that e-trust has a strong moderating effect on the relationship between e-service quality including information quality, customer service, and security/privacy. It is seem that the more clients feel confident and safe in using service provider establish high quality service experiences, the greater will be their fulfilment (Luo and lee 2011).