But while many companies encourage employees to find creative ways to improve customer service, Uniqlo's management style is more about turning them into robots. Take, for example, the Six Standard phrases that comprise "The Behaviours."
Every day Uniqlo staff must chant them in cult-like unison before customers begin streaming into the company's stores around the world. Today it's sales assistant Mercedes Oliver's turn to lead the group. She makes her way to the front of the group and turns around to face it like a conductor.
"Hello, my name is Uniqlo, how are you today?" she shouts at the choir.