In terms of today’s usage, the top two sports nutrition products used are protein based. Over the last 3 months around one in ten (9%) Brits have eaten protein bars while the same number (9%) have used protein powders. However, it’s not only sports nutrition products that are bulking up with protein. According to Mintel Global New Products Database (GNPD), the number of food and drink products launched in the UK with a high-protein claim rose by 97% between 2014 and 2015 and 498% between 2010 and 2015.