It is arguable, however, whether substantive advances in this project have been made
in the intervening years. Certainly, the majority of qualitative accounting studies now
appear to embrace fully their social and organisational context (Hopwood, 1983). There
is due regard for the broader context in which the particular accounting technology
operates. However, the context examined is not often that of the everyday; the context
in which the commonplace daily rituals of eating, drinking, shopping and leisure are