"Gardens on the Riviera is my fragrance. I'm more into the fresh scents, as most men tend to be," he said, powering through jet lag at the Siam Paragon Lampe Berger pop up shop late last year to celebrate the first anniversary of Lampe Berger Paris in Thailand. The company came to Thailand in September 2014, close to when Genin moved into his role of export director. He anticipates he will visit Thailand regularly this year. Immensely shy, he prefers to speak to his adopted company's history rather than his own story.