Instead, Apple is sponsoring the host committee, which finances and organizes the logistics behind putting on the big game. Usually the host committee gets finances by the state government or the host city's local tourism authority, but Super Bowl 50 is being privately financed by sponsors. Those sponsors get access to use only the less-recognized Host Committee logo (and only in the state the game is being played in), a suite at the game, and the knowledge that 25% of their sponsorship money goes to the 50 Fund charity arm.