Carnival Cruise Line target families, singles, couples, fun-loving, honeymooners, and travellers age 25-54 years that are interested in a fun and affordable cruise. As the baby boomers continue entering retirement. The company stands to benefit from the tailwinds of an increase in a senior traffic, as it derives a large percentage of its income from the passenger over 55. It is likely that seniors may continue to gravitate toward warmer-weather vacations. Coupled with the fact that retirement mean more time to one’s self, and for many baby boomers, time to travel, the company has significant demographic tailwinds working in its favor. Additionally, there is growth in the family marker as Carnival moves to create brand recognition among youth and teens as future consumer