The strategy map presented in Figure 4 also highlights
the company‟s internal processes and activities in what
pertains to social and environmental issues. One of the
most determining elements of internal processes is
innovation and, in this case, the company tries to align
these innovations with its broader sustainability concerns.
For instance, in order to reduce its negative environmental
impact, the company has been conducting a research into
the production of biologically degradable plastics through
the development of new additives. This innovation process
has a positive effect on the quality and price of new
products, and so allows it to satisfy better customer needs.
Indeed, from the customer perspective, one of the key
objectives of TVK was defined as being able to increase
satisfaction by providing high-quality services and meeting
customer demands in an efficient way