predominantly focuses on marketing issues and on gay and lesbian
tourists’ income levels, travel patterns and holiday spending. However, we believe that before
it is possible to look upon gay and lesbian tourists in a marketing context, we need to
understand their travel motivations, destinations choices and holiday experiences. Therefore,
we wish to make a contribution to a prosperous future for gay and lesbian tourism as a
research area subject to academic rigor and critical reflection and not just look upon gay and
lesbian tourists from a marketer’s perspective.