International studies suggest
that the prosperity of a place is directly related to its
competitiveness (Porter, 2008). Along this line, there is a
growing awareness that regions may build their competitiveness
leveraging their cultural heritage (Sasaki, 2004).
Likewise there is large consensus that tourism plays a key
role in the development and competitiveness of some regions
(Lazzeretti & Petrillo, 2006), especially in relation to
the tourism enhancement of cultural heritage in cluster
arrangements (