Since cultural tourism treats a community and its public goods as commodities, it is vitally important that the entire community be involved in planning and implementing tourism. Some scholars even portray cultural tourism as a drama in which everyone must get into the act. Planning for cultural tourism must acknowledge a broader context, so that its relative importance and contribution to a community can be properly evaluated. Such a planning process also helps to ensure that the products of cultural tourism accurately reflect a community’s heritage and create broad support for the industry. Finally, communities need to consider multiple uses for their heritage resources to spread out costs, reduce the competition for scarce resources, and allow all groups, not just visitors, to enjoy and benefit from them.